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Engaging an army of planners: An eBay case study

Scott Baldwin

    Journal of Business Continuity & Emergency Planning
    |September 7, 2014
    PubMed

    Abstract:

    Although led by a central corporate group, continuity planning at eBay is conducted by a community of planners native to their own departments. True programme success requires the full participation of these planners. This paper presents a case study of eBay's experience in achieving and maintaining planner engagement.

    Keywords:
    eBayengagementmotivationplannersplanning tools

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