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What's changed and what's stayed the same: a case study in nursing and philanthropy
1American Nurses Foundation, Silver Spring, Maryland.
Nursing Administration Quarterly
|September 11, 2014
Summary
Nursing philanthropy is underutilized, receiving minimal US giving despite its potential to advance national health. Strategic fundraising and market adaptation, exemplified by the American Nurses Foundation, can increase support for nursing initiatives and professionals.
Area of Science:
- Health Services Research
- Philanthropy Studies
- Nursing Administration
Background:
- Philanthropic resources are crucial for advancing national health through the nursing profession.
- Despite 20 years of fundraising efforts, primarily in academia, nursing receives a small fraction of total US charitable giving.
- The nursing sector has significant untapped potential for philanthropic support.
Purpose of the Study:
- To analyze the current state of philanthropic giving to nursing in the US.
- To explore how fundraising principles and market changes can be leveraged to increase nursing's share of charitable donations.
- To highlight the role of organizations like the American Nurses Foundation in this landscape.
Main Methods:
- Review of philanthropic giving trends in the US over the last 20 years.
- Analysis of fundraising strategies employed by nursing organizations.
- Case study examination of the American Nurses Foundation's expansion and its implications.
Main Results:
- Nursing organizations receive a disproportionately small amount of overall US philanthropic funding.
- The American Nurses Foundation's recent expansion demonstrates a successful model for increasing nursing-focused fundraising.
- Effective application of core fundraising principles and adaptation to market changes can significantly enhance giving to nursing.
Conclusions:
- There is a substantial opportunity to increase philanthropic support for nursing.
- Strategic fundraising and market adaptation are key to maximizing financial resources for nursing initiatives and professionals.
- Increased philanthropic investment in nursing is vital for advancing national health outcomes.
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