Improving the Validity of Stated-Preference Data in Health Research: The Potential of the Time-to-Think Approach
Related Experiment Video
Updated: Apr 24, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
1Health Services and Systems Research and Lien Center for Palliative Care, Duke-NUS Graduate Medical School, 8 College Road, Singapore, 169857, Singapore, semra.ozdemir@duke-nus.edu.sg.
Abstract:
The objective of this article was to discuss potential benefits and drawbacks of using a time-to-think (TTT) approach in healthcare research. Implementing a TTT approach in a stated-preference survey study gives respondents the opportunity to reflect on their options before answering preference-elicitation questions. This article offers an evaluation of circumstances that are suited for implementing this approach, and highlights several remaining questions and problems that should be explored in future research.
Related Concept Videos
The Availability Heuristic
Reason and Intuition
Regression Toward the Mean
Introduction To Survival Analysis
The primary goal of survival analysis is to estimate survival time—the time...
Longitudinal Research

