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Related Concept Videos

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When developing expected outcomes for a patient care plan, the nurse should adhere to the following recommendations:
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Communicating science-based recommendations with memorable and actionable guidelines.

Rebecca K Ratner1, Jason Riis2

  • 1Department of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD 20742-1815; and rratner@rhsmith.umd.edu.

Proceedings of the National Academy of Sciences of the United States of America
|September 17, 2014
PubMed
Summary
This summary is machine-generated.

To improve public adherence to science-based recommendations, guidelines must be memorable and actionable. Research in psychology can inform the development of effective science communication strategies for public action.

Keywords:
cognitive psychologyconsumer behaviorsocial psychology

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Area of Science:

  • Behavioral science
  • Science communication
  • Public health

Background:

  • Established scientific facts often require public action.
  • Individuals do not consistently follow science-based recommendations, even when accepting their validity.

Purpose of the Study:

  • To develop guidelines for science communicators to enhance public adherence to science-based recommendations.
  • To identify characteristics that improve guideline memorability and actionability.

Main Methods:

  • Drawing on psychological research to identify key characteristics of memorable and actionable guidelines.
  • Illustrating principles with a case study from US Department of Agriculture nutrition science communications.

Main Results:

  • Psychological research offers insights into creating guidelines that are easy to remember and act upon.
  • The US Department of Agriculture's nutrition science communication serves as a practical example.

Conclusions:

  • Guidelines must be designed for memorability and actionability to bridge the gap between scientific knowledge and public behavior.
  • Further research is crucial to validate the effectiveness of communication guidelines with target audiences.