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Science communication as political communication
1Department of Life Sciences Communication, College of Agricultural and Life Sciences, University of Wisconsin-Madison, Madison, WI 53706 scheufele@gmail.com.
Summary
Scientific debates increasingly involve political and societal implications. This study proposes an expanded science communication model considering political contexts to ensure scientific voices are heard.
Area of Science:
- Science Communication
- Societal Impact of Science
- Political Science
Background:
- Modern scientific debates often conflate scientific findings with political, moral, and legal implications.
- This blurring stems from professional scientific norms and the inherent complexity of contemporary science.
- Existing science communication models may not adequately address the political dimensions of scientific discourse.
Purpose of the Study:
- To trace the origins of the conflation between science and its societal applications.
- To propose an expanded model of science communication that incorporates political contexts.
- To explore empirical research on issue debate dynamics and attitude formation in political environments.
Main Methods:
- Literature review of professional norms in scientific disciplines.
- Analysis of the nature and complexities of modern science.
- Synthesis of empirical findings from political communication, public opinion research, and communication research.
Main Results:
- Identified professional norms and scientific complexity as origins of blurred lines in scientific debates.
- Developed an expanded model of science communication accounting for political contexts.
- Synthesized existing research on how political environments shape issue debates and public attitudes.
Conclusions:
- Science communicators must integrate insights from political communication and related fields.
- An expanded model is crucial for ensuring scientific perspectives are effectively communicated in societal debates.
- Understanding political dynamics is essential for the scientific community to be heard amidst complex societal issues.
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