Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

The Availability Heuristic

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

The role of carbohydrate in lymphoid cell traffic.

Immunology today·2014

Same author

Use of the fluorescence-activated cell sorter (FACS) for in vitro assays of developmental toxicity.

Toxicology in vitro : an international journal published in association with BIBRA·2010

Same author

Effects of selected herbicides on cytokine production in vitro.

Life sciences·2000

Same author

Expression and intracellular localisation of odorant receptors in mammalian cell lines using Semliki Forest virus vectors.

Journal of receptor and signal transduction research·1999

Same author

Effect of metabotropic glutamate receptor activation on receptor-mediated cyclic AMP responses in primary cultures of rat striatal neurones.

Brain research·1998

Same author

Multiple pathways for regulation of the KCl-induced [3H]-GABA release by metabotropic glutamate receptors, in primary rat cortical cultures.

Brain research·1998

Same journal

Foreword.

Immunology today·2020

Same journal

The origin and significance of anti-DNA antibodies.

Immunology today·2014

Same journal

Mutations of class II MHC molecules.

Immunology today·2014

Same journal

Antigen processing at the molecular level.

Immunology today·2014

Same journal

Phenotypically and functionally distinct T-cell subsets in anti-tumor responses.

Immunology today·2014

Same journal

Are MHC class II-restricted cytotoxic T lymphocytes important?

Immunology today·2014

See all related articles

Search research articles

Related Experiment Video

Updated: Apr 22, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

[Not Available]

R J Hooghe¹, J R Pink²

¹Department of Biology, CEN-SCK, B-2400 Mol, Belgium.

Immunology Today

|October 8, 2014

Summary

No abstract available in PubMed .

More Related Videos

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016

Related Experiment Videos

Last Updated: Apr 22, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016