The relationship between self-report of depression and media usage

Martin Block1, Daniel B Stern2, Kalyan Raman1

  • 1Medill Integrated Marketing Communications, Northwestern University Evanston, IL, USA ; Applied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern University Evanston, IL, USA.

Summary

Higher media use, especially internet and TV, is linked to self-reported depression (SRD). Major life setbacks significantly increase depression risk, with high media consumption exacerbating this effect.

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