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Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence, or effort while attributing negative outcomes to external circumstances. This cognitive distortion helps maintain self-esteem but can also impede objective self-assessment.Theoretical Explanations of Self-Serving BiasTwo primary theories explain the self-serving bias: the cognitive explanation and the motivational explanation.The cognitive...
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Related Experiment Video

Updated: Apr 22, 2026

Errors as a Means of Reducing Impulsive Food Choice
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Defining greed.

Terri G Seuntjens1, Marcel Zeelenberg1, Seger M Breugelmans1,2

  • 1TIBER (Tilburg Institute for Behavioral Economics Research) and Department of Social Psychology, Tilburg University, Tilburg, The Netherlands.

British Journal of Psychology (London, England : 1953)
|October 16, 2014
PubMed
Summary
This summary is machine-generated.

This study reveals the core psychological features of greed, distinguishing central traits like "never satisfied" from peripheral ones. Understanding these greed components aids in future research and manipulation strategies.

Keywords:
Greedemotionsprototype analysis

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Area of Science:

  • Psychology
  • Behavioral Economics

Background:

  • Greed is recognized for its dual role in economic growth and crises.
  • However, the psychological basis of greed remains largely unexplored.

Purpose of the Study:

  • To investigate lay conceptualizations of greed.
  • To identify and differentiate central and peripheral features of greed.

Main Methods:

  • Employed prototype analysis across five studies with U.S. and Dutch participants.
  • Identified and ranked features associated with greed based on importance and recall.

Main Results:

  • Central greed features (e.g., self-interested, never satisfied) were identified.
  • Participants demonstrated better and faster recall of central greed features.
  • Central features were more prevalent in real-life greed episodes.

Conclusions:

  • Provides a clearer understanding of the psychological components of greed.
  • Offers insights for future research on measuring and manipulating greed.