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Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy

Aner Tal1, Brian Wansink2

  • 1Cornell University, USA.

Public Understanding of Science (Bristol, England)
|October 17, 2014
PubMed

Keywords:
media and sciencemedicationpersuasionpublic understanding of sciencerhetoric of science and technologyscience and pop culturescience communicationsscientific ethosscientific literacy

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