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Updated: Apr 21, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Suboptimal decision criteria are predicted by subjectively weighted probabilities and rewards
John F Ackermann1, Michael S Landy
1Schepens Eye Research Institute, 20 Staniford St, Boston, MA, 02114, USA.
Abstract:
Subjects performed a visual detection task in which the probability of target occurrence at each of the two possible locations, and the rewards for correct responses for each, were varied across conditions. To maximize monetary gain, observers should bias their responses, choosing one location more often than the other in line with the varied probabilities and rewards. Typically, and in our task, observers do not bias their responses to the extent they should, and instead distribute their responses more evenly across locations, a phenomenon referred to as 'conservatism.' We investigated several hypotheses regarding the source of the conservatism. We measured utility and probability weighting functions under Prospect Theory for each subject in an independent economic choice task and used the weighting-function parameters to calculate each subject's subjective utility (SU(c)) as a function of the criterion c, and the corresponding weighted optimal criteria (wc opt ). Subjects' criteria were not close to optimal relative to wc opt . The slope of SU(c) and of expected gain EG(c) at the neutral criterion corresponding to β = 1 were both predictive of the subjects' criteria. The slope of SU(c) was a better predictor of observers' decision criteria overall. Thus, rather than behaving optimally, subjects move their criterion away from the neutral criterion by estimating how much they stand to gain by such a change based on the slope of subjective gain as a function of criterion, using inherently distorted probabilities and values.
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