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The hookup: collaborative evaluation of a youth sexual health program using text messaging technology
Bhupendra Sheoran1, Rebecca A Braun, Jenna Patrice Gaarde
1Internet Sexuality Information Services, Inc (dba YTH), Oakland, CA, United States. sheoran@yth.org.
JMIR Mhealth and Uhealth
|November 5, 2014
Summary
Evaluating sexual health programs using text messaging (SMS) is feasible. A high response rate was achieved, with 90% of participants reporting positive behavior changes, demonstrating SMS effectiveness for health campaigns.
Area of Science:
- Public Health
- Digital Health
- Sexual Health Education
Background:
- The Hookup program provides sexual and reproductive health information to young people in California.
- Evaluating program impact was challenging due to limited subscriber contact information.
Purpose of the Study:
- To assess the feasibility of using SMS for program evaluation.
- To evaluate the effectiveness of the educational text message-based program.
Main Methods:
- A survey with four questions was sent via SMS to all 2477 subscribers.
- An incentive and opt-out option were provided to encourage participation.
Main Results:
- 33.6% responded to the initial SMS survey, and 20% completed all four questions.
- 85% of responses were received within two hours.
- 90% of respondents reported positive behavior changes, including STD/HIV testing.
Conclusions:
- SMS surveys are a viable and cost-effective method for evaluating SMS-based health campaigns.
- The findings support using SMS for delivering sexual health messaging and resources to young people.
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