The attraction of gambling
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Updated: Apr 21, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Howard Rachlin1, Vasiliy Safin, Kodi B Arfer
1Stony Brook University.
Abstract:
If a repeated gamble is subjectively structured into units each consisting of a string of consecutive losses followed by a single win, longer strings will necessarily be less valuable. Longer, less valuable strings will be discounted by delay more than will shorter, more valuable strings. This implies that the whole gamble's expected, delay-discounted value will increase as delay discounting increases. With this restructuring, even games of (objectively) negative expected value, such as those at casinos, may be subjectively positive. The steeper the delay discounting, the greater the subjective value of the gamble (over normal ranges of discounting steepness). Frequent gamblers, who value gambles highly, would thus be expected to discount delayed rewards more steeply than would nongamblers.
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