Related Experiment Video
Updated: Apr 20, 2026

Control of Eating Behavior Using a Novel Feedback System
Published on: May 8, 2018
Altered dynamics between neural systems sub-serving decisions for unhealthy food
Qinghua He1, Lin Xiao2, Gui Xue3
1Faculty of Psychology, Southwest University Chongqing, China ; Department of Psychology and Brain and Creativity Institute, University of Southern California Los Angeles, CA, USA.
Brain activity during decision-making, measured by functional magnetic resonance imaging (fMRI), is linked to food choices. Healthy eating correlates with prefrontal cortex activity, while unhealthy snacks link to sub-cortical activity.
Area of Science:
- Neuroscience
- Nutritional Science
- Cognitive Psychology
Background:
- Decision-making processes are complex and influenced by various neural systems.
- Dietary habits, particularly in adolescents, are crucial for long-term health.
- Understanding the neural underpinnings of food choices can inform public health strategies.
Purpose of the Study:
- To investigate the relationship between neural activity during decision-making and dietary choices in adolescents and young adults.
- To explore how brain activity in specific regions relates to the consumption of vegetables versus high-fat, high-sugar snacks.
Main Methods:
- Utilized BOLD functional magnetic resonance imaging (fMRI) to measure brain activity.
- Participants (14-21 years old) performed the Iowa Gambling Task (IGT) during fMRI scanning.
- Assessed dietary habits using the Youth/Adolescent Questionnaire (a food frequency questionnaire).
Main Results:
- Higher vegetable consumption correlated with increased activity in the left superior frontal gyrus (prefrontal cortex).
- Higher vegetable consumption correlated with decreased activity in the right insular cortex (sub-cortical region).
- Higher consumption of fatty/sugary snacks correlated with lower prefrontal activity and higher insular cortex activity.
Conclusions:
- Neural activity patterns during decision-making reflect real-life food choices.
- Findings suggest a link between brain function in decision-making and self-control systems and dietary habits.
- Implications for developing interventions targeting decision-making to promote healthier eating behaviors.
Related Concept Videos
Regulation of Food Intake
Neural Regulation
Gut-Brain Axis
Reason and Intuition
Self-Discrepancy Theory
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...

