On the conceptual ambiguity surrounding perceived message effectiveness

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Updated: Apr 20, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

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Marco Yzer1, Susan LoRusso, Rebekah H Nagler

  • 1a School of Journalism and Mass Communication , University of Minnesota.

Health Communication
|December 4, 2014
PubMed

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