Connecting cognition and consumer choice

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Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
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Daniel M Bartels1, Eric J Johnson2

  • 1University of Chicago Booth School of Business, 5807 S. Woodlawn Ave., Chicago, IL 60637, United States.

Cognition
|December 21, 2014
PubMed

Keywords:
Consumer behaviorContext effectsDecision makingJudgmentLearningMental representation

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