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Albert Bandura's observational learning, also known as imitation or modeling, occurs when a person observes and imitates another's behavior. It is a quicker process than operant conditioning. A well-known example is the Bobo doll study, where children who saw an adult acting aggressively towards the doll were more likely to act aggressively when left alone, compared to those who observed a nonaggressive adult. Many psychologists view observational learning as a form of latent learning...
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Related Experiment Video

Updated: Apr 18, 2026

Assessment of Social Cognition in Non-human Primates Using a Network of Computerized Automated Learning Device ALDM Test Systems
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Not-so-social learning strategies.

Cecilia Heyes1, John M Pearce2

  • 1All Souls College and Department of Experimental Psychology, University of Oxford, High Street, Oxford OX1 4AL, UK cecilia.heyes@all-souls.ox.ac.uk.

Proceedings. Biological Sciences
|January 23, 2015
PubMed
Summary
This summary is machine-generated.

Animals may use simple psychological mechanisms, not complex genetic ones, for social learning strategies. This research explores how associative learning could explain copying behaviors in animals.

Keywords:
associative learningcultural evolutionevolution of cognitionselective learningsocial learning strategiestransmission bias

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Area of Science:

  • Behavioral Ecology
  • Evolutionary Psychology
  • Animal Cognition

Background:

  • Social learning strategies (SLSs) are adaptive rules for copying others' behavior.
  • Current research often uses a 'phenotypic gambit,' focusing on function over psychological mechanisms.
  • SLSs are frequently assumed to involve complex, domain-specific, genetically inherited decision-making.

Purpose of the Study:

  • To investigate the underlying psychological mechanisms of social learning strategies (SLSs).
  • To examine if domain-general psychological mechanisms can explain observed SLSs in animals.
  • To propose future experimental directions for distinguishing between domain-general and domain-specific mechanisms.

Main Methods:

  • Review of experimental work on three SLSs: copy when alternative unsuccessful, copy when model successful, and copy the majority.
  • Analysis of how associative learning mechanisms, identified through conditioning, could mediate these strategies.
  • Proposal of experimental manipulations to test the nature of the psychological mechanisms involved.

Main Results:

  • Evidence suggests that behaviors associated with specific SLSs could be mediated by domain-general psychological mechanisms.
  • Associative learning, particularly selective associative learning, provides a plausible explanation for observed copying behaviors.
  • The findings challenge the assumption of exclusively domain-specific mechanisms for SLSs in non-human animals.

Conclusions:

  • Domain-general psychological mechanisms, such as selective associative learning, may underlie social learning strategies in animals.
  • Further research is needed to definitively determine whether SLSs are mediated by domain-general or domain-specific mechanisms.
  • This work opens new avenues for understanding the cognitive underpinnings of social learning in non-human species.