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A tobacco-free campus ambassador program and policy compliance
Melinda J Ickes1, Mary Kay Rayens, Amanda T Wiggins
1a Department of Kinesiology and Health Promotion, College of Education, University of Kentucky , Lexington , Kentucky.
Objective:
Assess impact and feasibility of a Tobacco-Free Ambassador Program on campus policy compliance.
Participants:
Trained Ambassadors made 253 visits to campus sites over 15 months to observe and/or approach violators.
Methods:
Policy violators were observed at 23 locations during Wave 1 (April-June 2012) and/or Wave 2 (April-June 2013). For locations with at least 5 visits, average violators per visit were compared between the 2 waves using a paired t test. Attributes of violators were summarized. Cigarette butts were collected over 3-day periods in 4 campus hotspots during each wave. Personnel time and cost to implement the program were determined.
Results:
There were declines in observed violators per Ambassador visit and number of cigarette butts over time. Rate of violators per visit declined from 5.47 to 1.93, a 65% decrease. Personnel time was equal to 1.5 full-time equivalents annually.
Conclusions:
The Ambassador Program was a feasible and potentially effective strategy to increase policy compliance.
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