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Patients' use of social media: e-rating of doctors
1MBBS, MFM(clin), FRACGP, is Manager, Medico-Legal and Advisory Services, MDA National.
Background:
Patients are increasingly posting online reviews about their medical care, including rating their doctors.
Objective:
This article discusses patients' use of social media to comment on and 'rate' their medical care, with a particular focus on what a general practitioner (GP) can do about a negative online review.
Discussion:
The vast majority of online reviews about doctors are positive. However, the small proportion of negative online reviews can be a source of great distress to those doctors who are the subject of these reviews. GPs should seek advice before considering whether or not to respond to a negative online review.
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