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Estimating development cost of an interactive website based cancer screening promotion program.

David R Lairson1, Tong Han Chung2, Lisa G Smith3

  • 1Department of Management, Policy and Community Health, School of Public Health, University of Texas Health Science Center at Houston, 1200 Herman Pressler Street, RAS E307, Houston, TX 77030, United States.

Evaluation and Program Planning
|March 10, 2015
PubMed
Summary

Developing an interactive web-based cancer screening intervention for women aged 50-75 cost $0.39 million. The investment primarily covered personnel and contract costs for health promotion and media specialists.

Keywords:
Breast cancerColorectal cancerDevelopment costsEarly detection of cancer

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Area of Science:

  • Health communication
  • Digital health interventions
  • Cancer prevention

Background:

  • Many women aged 50-75 do not adhere to colorectal and breast cancer screening guidelines.
  • Interactive web-based interventions offer a novel approach to improve screening adherence.

Purpose of the Study:

  • To estimate the initial development costs of an innovative, interactive web-based talk show format intervention.
  • The intervention aims to increase cancer screening rates among non-adherent women aged 50-75.

Main Methods:

  • A societal perspective was adopted for cost estimation.
  • Micro-costing methods and vendor contract costs were utilized.
  • Personnel time was tracked using staff logs; non-personnel costs included all other resources.

Main Results:

  • The total development cost for the web-based intervention was $0.39 million.
  • Direct costs constituted 77% of the total development expenditure.
  • Personnel time, contract, and overhead costs accounted for approximately 98% of the total cost.

Conclusions:

  • Significant investment in health promotion and media specialists is required for web-based disease prevention media.
  • High human capital investment was the primary driver of development costs.
  • Understanding intervention development costs is crucial for planning future public and private investments in digital health promotion.