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Put on a smiley face: textspeak and personality perceptions.

Chris Fullwood1, Sally Quinn, Josephine Chen-Wilson

  • 11 Institute of Psychology, University of Wolverhampton , Wolverhampton, United Kingdom .

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Using textspeak in writing can negatively impact perceptions of an author's personality, making them seem less conscientious and open. These effects persist regardless of the communication context, influencing impressions in both professional and informal settings.

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Area of Science:

  • Psychology
  • Linguistics
  • Human-Computer Interaction

Background:

  • The rise of Web 2.0 has led to increased user-generated content online.
  • Computer-mediated communication often features relaxed standards for grammar and spelling.
  • Textspeak, while common in casual online interactions, may be unsuitable for professional contexts.

Purpose of the Study:

  • To investigate how textspeak in written communication affects perceptions of an author's personality.
  • To examine whether communication context (formal vs. informal) influences these personality judgments.
  • To compare perceptions of authors using textspeak versus Standard English.

Main Methods:

  • Participants evaluated written texts presented in either formal or informal contexts.
  • The texts varied in the level of textspeak used: none, low, or high.
  • Author personality traits (conscientiousness, openness, emotional stability) were assessed.

Main Results:

  • Authors using textspeak were perceived as less conscientious and less open compared to those using Standard English.
  • Increased textspeak led to perceptions of higher emotional stability.
  • The communication context (formal vs. informal) did not significantly alter personality perceptions.

Conclusions:

  • Textspeak use influences personality judgments, often negatively impacting perceived conscientiousness and openness.
  • These perceptions are consistent across different communication contexts.
  • Findings have implications for online impression management, including social media screening for employment.