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Staying alive: rethinking deterritorialization in a post-feminist era.

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Post-feminism and neoliberalism emphasize individualization, challenging collective feminist politics. This study examines their impact on Western feminism and suggests alternative paths forward.

Keywords:
close readingfeminist theorymaterialismneoliberalismpost-feminism

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Area of Science:

  • Feminist cultural studies
  • Feminist philosophy
  • Socio-political analysis

Background:

  • Scholarly discourse increasingly links post-feminism with neoliberalism and heightened individualization.
  • This trend questions the relevance of collective action in contemporary Western civilization.

Purpose of the Study:

  • To critically examine the discourse of post-feminism and neoliberalism.
  • To analyze their effects on political scenarios and everyday life.
  • To explore the marginalization of collective feminist politics.

Main Methods:

  • Drawing on prominent feminist scholars like Wendy Brown and Angela McRobbie.
  • Analyzing contemporary cultural imaginaries, popular culture, economic structures, and public debate.
  • Connecting micro-level everyday experiences with macro-level political structures.

Main Results:

  • The study highlights how post-feminist and neoliberal discourses reshape political landscapes.
  • It demonstrates the impact on individualization and the diminishing space for collective feminist action.
  • The intersection of micro-perspectives and overarching political structures is critically discussed.

Conclusions:

  • Contemporary Western feminism is significantly influenced by post-feminist and neoliberal ideologies.
  • The article identifies challenges to collective feminist politics in an individualized society.
  • Potential alternative strategies and future directions for feminist politics are proposed.