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Focus Groups Move Online: Feasibility of Tumblr Use for eHealth Curriculum Development.
Diane Elliot1, Diane Rohlman, Megan Parish
1Oregon Health & Science University, Department of Medicine, Portland, OR, United States. elliotd@ohsu.edu.
JMIR Research Protocols
|April 2, 2015
Summary
Tumblr effectively crowdsources feedback for online health programs. This social media platform offers a feasible and efficient method for prioritizing activities for young workers.
Area of Science:
- Digital Health
- Occupational Health
- Health Promotion
Background:
- Engaging users in online program development is crucial but often resource-intensive.
- Traditional methods like focus groups can be costly and time-consuming.
Purpose of the Study:
- To evaluate Tumblr as a tool for prioritizing activities in an online health promotion program for young workers.
- To assess the feasibility and effectiveness of using social media for user engagement in program development.
Main Methods:
- Young park and recreation employees were recruited to use Tumblr.
- Weekly activities and linked surveys were posted on Tumblr.
- User responses were collected and analyzed to gauge activity preference and educational value.
Main Results:
- An average of 36 young workers provided feedback on each activity.
- The Tumblr-based approach proved feasible, efficient, and sustainable.
- Significant differences in activity likeability were identified (P<.005).
Conclusions:
- Tumblr serves as a viable platform for crowdsourcing formative feedback on online intervention components.
- This study demonstrates the initial utility of Tumblr for program development and suggests areas for future enhancement.
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