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A Method to Test the Efficacy of Handwashing for the Removal of Emerging Infectious Pathogens
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Saving time and resources: observational research to support adoption of a hand hygiene promotion campaign

Michael Mackert1, Allison Lazard2, Ming-Ching Liang2

  • 1Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX; Center for Health Communication, The University of Texas at Austin, Austin, TX; School of Public Health, The University of Texas Health Science Center at Houston, Houston, TX.

American Journal of Infection Control
|April 6, 2015
PubMed

Keywords:
Health communicationHealth promotion campaignMessage designSocial marketing

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