Validity of Internet-based longitudinal study data: the elephant in the virtual room

Carys A Pugh1, Kim M Summers, B Mark C Bronsvoort

  • 1The Roslin Institute and Royal (Dick) School of Veterinary Studies, University of Edinburgh, Edinburgh, United Kingdom. Carys.Pugh@roslin.ed.ac.uk.

Summary

Validating internet-based health study data is crucial. Direct interviews and record comparisons revealed unexpected social desirability effects, highlighting the need for careful, separate analysis of each data measure.

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