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Updated: Apr 14, 2026

Using Facial Electromyography to Assess Facial Muscle Reactions to Experienced and Observed Affective Touch in Humans
Published on: March 15, 2019
Interpersonal touch suppresses visual processing of aversive stimuli.
Hiroaki Kawamichi1, Ryo Kitada2, Kazufumi Yoshihara3
1Division of Cerebral Integration, Department of Cerebral Research, National Institute for Physiological Sciences, Okazaki Japan ; Graduate School of Human Health Sciences, Tokyo Metropolitan University, Tokyo Japan ; School of Medicine, Faculty of Medicine, Gunma University, Maebashi Japan.
Interpersonal touch, like holding a friend's hand, can reduce distress from unpleasant visuals by suppressing brain activity in the visual cortex. This social contact effect is linked to attention redirection away from aversive stimuli.
Area of Science:
- Neuroscience
- Social Psychology
Background:
- Social contact is vital for human well-being.
- Previous research indicates interpersonal touch can alleviate pain-related distress by modulating neural networks.
- Attention redirection is a proposed mechanism for this effect.
Purpose of the Study:
- To investigate the neural mechanisms underlying the distress-alleviating effects of interpersonal touch.
- To test the hypothesis that social contact shifts attention away from aversive stimuli.
- To examine brain activity using functional MRI (fMRI) during social touch interactions.
Main Methods:
- A functional MRI (fMRI) study involving eight pairs of close female friends.
- Participants rated aversiveness of visual stimuli while holding a rubber model or a close friend's hand.
- Post-scan ratings assessed overall comfortableness; fMRI measured neural responses.
Main Results:
- Participants reported greater comfort holding a friend's hand versus a rubber model.
- Aversiveness ratings were similar across both conditions during fMRI.
- fMRI revealed suppressed processing of aversive stimuli in the occipital cortex during interpersonal touch.
- This suppression correlated with reduced attentional focus on aversiveness.
Conclusions:
- Interpersonal touch suppresses the neural processing of aversive visual stimuli in the occipital cortex.
- The effect of social touch on aversiveness processing is associated with attentional insensitivity.
- Social contact may alleviate distress by redirecting attention from aversive stimuli, rather than reducing the subjective rating of aversiveness itself.
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