Bridging the Divide: Using UTAUT to predict multigenerational tablet adoption practices

Area of Science:

• Human-Computer Interaction
• Technology Adoption
• Gerontology

Background:

• The Unified Theory of Acceptance and Use of Technology (UTAUT) is a prominent model for understanding technology adoption.
• Generational differences may influence how individuals perceive and adopt new technologies like tablets.
• Understanding these differences is crucial for effective technology implementation in diverse user groups.

Purpose of the Study:

• To examine the applicability of UTAUT determinants in predicting tablet use intention across multiple generations.
• To identify which UTAUT determinants significantly predict behavioral intention to use tablets.
• To explore the moderating roles of age, gender, and user experience on technology adoption.

Main Methods:

• A survey was administered to 899 respondents aged 19-99.
• The study tested the four UTAUT determinants: performance expectancy, effort expectancy, social influence, and facilitating conditions.
• Statistical analyses were performed to assess the predictive power of determinants and the influence of moderators.

Main Results:

• Significant generational differences were observed in UTAUT determinants, particularly between the youngest and oldest cohorts.
• Effort expectancy and facilitating conditions emerged as the sole significant positive predictors of tablet use intention, even after controlling for demographic factors.
• Age, gender, and user experience showed varying degrees of influence as moderators.

Conclusions:

• Effort expectancy and facilitating conditions are critical factors for promoting tablet adoption across different age groups.
• Findings suggest potential ageism and gender discrimination in technology adoption, necessitating targeted interventions.
• The study's results can inform the development of effective training programs for new technology adoption in various organizational settings.