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Awe, the small self, and prosocial behavior.

Paul K Piff1, Pia Dietze2, Matthew Feinberg3

  • 1Department of Psychology and Social Behavior, University of California, Irvine.

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Experiencing awe, an emotional response to vast stimuli, reduces self-focus and boosts prosocial behaviors like generosity and ethical decision-making. This suggests awe fosters collective concern by diminishing the individual self.

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Area of Science:

  • Psychology
  • Social Psychology

Background:

  • Awe is an emotional response to stimuli that challenge our understanding.
  • Conceptual analyses suggest awe functions as a collective emotion.

Purpose of the Study:

  • To test if experiencing awe diminishes the self and increases prosocial behavior.
  • To explore the role of a diminished self in mediating awe's prosocial effects.

Main Methods:

  • Five studies (N=2,078) were conducted, including a national sample and experimental inductions of awe.
  • Methods involved economic games, ethical decision-making tasks, and naturalistic awe experiences.
  • Mediational analyses examined the relationship between awe, self-diminishment, and prosociality.

Main Results:

  • Dispositional awe predicted greater generosity.
  • Awe inductions increased ethical decision-making, generosity, and prosocial values.
  • A naturalistic awe induction enhanced helping behavior and reduced entitlement.

Conclusions:

  • Experiencing awe diminishes the sense of self, leading to increased prosocial behavior.
  • Awe may promote collective concern by situating individuals within larger social contexts.
  • Findings highlight awe's potential to foster positive social outcomes.