Ironic effects as reflexive responses: Evidence from word frequency effects on involuntary subvocalizations

In ironic processing, one is more likely to think about something (e.g., white bears) when instructed to not think about that thing. To further investigate this phenomenon involving cognitive control, in the Reflexive Imagery Task (RIT), participants are instructed to not subvocalize the names of visual objects. On the majority of the trials, participants fail to suppress such subvocalizations. This finding supports theorizing that conscious thoughts can be triggered by external stimuli in a manner that is nontrivial, involuntary, and, importantly, reflex-like. These conclusions challenge intuitions that consciousness is unpredictable, whimsical, and somewhat insulated from external control. Perhaps these thoughts arise, not in a reflex-like manner, but from experimental demand or other high-level, strategic processes. This prevalent criticism would be inconsistent with the observation that the RIT effect is influenced by a stimulus parameter such as word frequency. Regarding demand characteristics, such an artifact would require participants to have a theory regarding how word frequency should influence responses. We introduce evidence that stimuli associated with high frequency names are more likely to yield involuntary subvocalizations than stimuli associated with low frequency names. These theoretically-relevant data suggest that ironic effects in paradigms such as the RIT resemble reflex-like processes.