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The mind in the object-Psychological valuation of materialized human expression
Robert Kreuzbauer1, Dan King2, Shankha Basu1
1Department of Marketing and International Business, Nanyang Business School.
People value handmade symbolic objects more because they embody the creator's unique expression. This perception of value arises when the object's symbolic nature and the creator's agency are both recognized.
Area of Science:
- Cognitive Psychology
- Consumer Psychology
- Behavioral Economics
Background:
- Symbolic material objects, like art and artifacts, derive value from the fusion of expression and materialization.
- Handmade and original items are often valued over machine-made or duplicate ones, suggesting a psychological basis for this preference.
Purpose of the Study:
- To investigate the psychological mechanism behind the heightened valuation of symbolic material objects.
- To determine the conditions under which creators' agency and the symbolic properties of objects influence perceived value.
- To differentiate this valuation mechanism from other psychological explanations like uniqueness or scarcity.
Main Methods:
- Six experiments were conducted where participants rated various objects.
- Object properties (symbolic, functional, aesthetic), production methods (handmade, machine-made), and information origin (person, software) were systematically varied.
- Participant perceptions of creator agency and object symbolism were assessed.
Main Results:
- The proposed mechanism, linking creator agency and symbolic salience to value, was confirmed for symbolic objects.
- This effect was not observed for functional or aesthetic objects.
- Established psychological theories (e.g., uniqueness, scarcity) did not fully explain the observed valuation of symbolic objects.
Conclusions:
- The coactivation of an object's symbolic property and the creator's perceived agency significantly increases its perceived value.
- This valuation mechanism is specific to symbolic objects and represents a uniquely human capacity for appreciating embodied personal expression.
- The findings offer a universal framework for understanding value judgments in the domain of symbolic material culture.
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