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Decisions reduce sensitivity to subsequent information.

Zohar Z Bronfman1, Noam Brezis2, Rani Moran2

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Making a choice biases future decisions by reducing sensitivity to new evidence. This affects how people process information, impacting judgment and belief formation.

Keywords:
changes of mindconfirmation biasnumerical averagingperceptual decision-making

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Decision Science

Background:

  • Behavioral studies show categorical choices alter beliefs and create confirmation bias.
  • Choice-dependent biases suggest limitations in human rationality.
  • Computational mechanisms underlying these biases are not well understood.

Purpose of the Study:

  • To investigate if choice-induced biases extend to lower-level decisions.
  • To quantitatively dissect how choices affect evidence accumulation using novel psychophysical protocols.
  • To elucidate the computational mechanisms behind choice-induced biases.

Main Methods:

  • Developed novel psychophysical protocols within sequential-sampling models.
  • Tested biases in abstract numerical evidence accumulation (Experiment 1).
  • Tested biases in low-level perceptual evidence accumulation (Experiment 2).

Main Results:

  • Found robust choice-induced biases in evidence accumulation for both numerical and perceptual tasks.
  • Biases deteriorated numerical estimations and reduced decision revision likelihood.
  • Computational modeling indicated choices reduce sensitivity to evidence via gain modulation.

Conclusions:

  • Categorical choices fundamentally alter the evidence accumulation mechanism itself.
  • Decision-makers become less sensitive to new information after a choice.
  • These findings challenge existing models of decision-making and rationality.