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Culture and the Home-Field Disadvantage.

Douglas Medin1, Will Bennis2, Michael Chandler3

  • 1Department of Psychology, Northwestern University, Evanston, IL medin@northwestern.edu.

Perspectives on Psychological Science : a Journal of the Association for Psychological Science
|July 11, 2015
PubMed
Summary
This summary is machine-generated.

Researchers often face a home-field disadvantage, where using one cultural group as a standard can lead to biased research. This article explains this bias and offers strategies to mitigate its impact on cross-cultural studies.

Keywords:
cross-cultural psychologypsychological distanceresearch bias

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Area of Science:

  • Social Sciences
  • Cross-Cultural Psychology
  • Research Methodology

Background:

  • The home-field disadvantage describes the inherent bias when research uses a specific cultural group as the default or standard.
  • This can unconsciously lead researchers, even with good intentions, toward deficit-based thinking about other groups.

Purpose of the Study:

  • To explicate the concept of home-field bias in research.
  • To identify and discuss specific, often overlooked, disadvantages stemming from this bias.
  • To propose actionable interventions for researchers.

Main Methods:

  • Conceptual analysis of research practices in cross-cultural studies.
  • Identification of three key problems: marked vs. unmarked culture, homogenous vs. heterogeneous culture, and regression toward the mean.
  • Development of practical recommendations for researchers.

Main Results:

  • Home-field status creates a significant handicap, promoting deficit thinking.
  • Key disadvantages include issues related to cultural marking, homogeneity assumptions, and statistical regression.
  • Four interventions are proposed to counteract home-field bias.

Conclusions:

  • Home-field bias is a critical issue in research that requires explicit attention.
  • Awareness and application of specific strategies can help researchers avoid or reduce this bias.
  • Mitigating home-field disadvantage is crucial for more equitable and accurate cross-cultural research.