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Updated: Apr 6, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Multiple influences of reward on perception and attention
1University of Maryland, College Park.
Abstract:
Visual processing is influenced by stimulus-driven and goal-driven factors. Recent interest has centered on understanding how reward might provide additional contributions to visual perception and unraveling the underlying neural mechanisms. In this review, I suggest that the impact of reward on vision is not unitary and depends on the type of experimental manipulation. With this in mind, I outline a possible classification of the main paradigms employed in the literature and discuss potential brain processes that operate during some of the experimental manipulations described.
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