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Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of

Seth M Noar1, Philip Palmgreen1, Rick S Zimmerman1

  • 1Department of Communication, University of Kentucky, Lexington, Kentucky.

Communication Studies
|August 8, 2015
PubMed

Keywords:
CampaignCondom UseMessage Sensation ValuePerceived Message EffectivenessPublic Service Announcement

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