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Eyes keep watch over you! Competition enhances joint attention in females
Francesca Ciardo1, Paola Ricciardelli2, Luisa Lugli3
1Department of Communication and Economics, University of Modena and Reggio Emilia, Viale Allegri, 9, 42121 Reggio Emilia, Italy.
Abstract:
The present study investigated if the gaze-cuing effect (i.e., the tendency for observers to respond faster to targets in locations that were cued by others' gaze direction than to not-cued targets) is modulated by the type of relationship (i.e., cooperative or competitive) established during a previous interaction with a cuing face. In two experiments, participants played a series of single-shot games of a modified version of the two-choice Prisoner's Dilemma against eight simulated contenders. They were shown a fictive feedback indicating if the opponents chose to cooperate or compete with them. Opponents' faces were then used as stimuli in a standard gaze-cuing task. In Experiment 1 females classified as average in competitiveness were tested, while in Experiment 2 females classified as high and low in competitiveness were tested. We found that only in females classified as low and average in competitiveness the gaze-cuing effect for competitive contenders was greater than for cooperative contenders. These findings suggest that competitive opponents represent a relevant source of information within the social environment and female observers with low and average levels of competition cannot prevent from keeping their eyes over them.
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