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Values and preferences: defining preference construction.

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Summary
This summary is machine-generated.

Preferences are constructed, meaning they change based on context and are calculated during decision-making. The degree of preference calculation depends on goals, cognitive limits, and experience.

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Area of Science:

  • Cognitive Science
  • Decision Science
  • Psychology

Background:

  • The literature on values and preferences indicates that preferences are context-dependent and formed at the moment of choice.
  • This has led to the prevailing view that preferences are constructed.
  • However, there is a need to clarify when preferences are constructed and when they are not.

Purpose of the Study:

  • To investigate the meaning of 'constructed preferences' and its implications.
  • To determine when preferences are constructed versus when they are not.
  • To explore the factors influencing the degree to which preferences are calculated.

Main Methods:

  • Literature review of values and preferences research.
  • Analysis of the term 'constructed' in the context of preferences.
  • Examination of the influence of goals on preference formation.

Main Results:

  • Preferences are always constructed if 'constructed' means context-sensitive, as context influences all aspects of judgment and choice.
  • Preferences are calculated if 'constructed' means formulated during the decision process.
  • Goals are highly context-sensitive and influence preferences.

Conclusions:

  • The definition of 'constructed' is crucial for understanding preference formation.
  • Preferences are context-sensitive and influenced by goals.
  • The degree of preference calculation is influenced by goals, cognitive constraints, and experience.