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Does an Eye Tracker Tell the Truth about Visualizations?: Findings while Investigating Visualizations for Decision
Sung-Hee Kim1, Zhihua Dong, Hanjun Xian
1School of Industrial Engineering at Purdue University, USA. kim731@purdue.edu
IEEE Transactions on Visualization and Computer Graphics
|September 11, 2015
Summary
Eye tracking reveals SimulSort enhances decision-making through efficient browsing. However, unexpected patterns highlight eye tracking's limitation in capturing peripheral vision, a key caveat for visualization researchers.
Area of Science:
- Information Visualization
- Human-Computer Interaction
- Cognitive Science
Background:
- Eye tracking is a valuable tool for understanding cognitive processes in information visualization research.
- Tabular visualizations are common, but their effectiveness can be enhanced with novel designs.
- Understanding user interaction with data is crucial for designing effective visualization tools.
Purpose of the Study:
- To investigate the cognitive processes underlying the superior performance of SimulSort compared to traditional tabular visualizations.
- To identify the reasons for unexpected eye-tracking patterns observed with SimulSort.
- To highlight potential limitations of eye-tracking methodology in visualization studies.
Main Methods:
- Utilized eye tracking to monitor participants interacting with SimulSort and conventional tables.
- Conducted a crowdsourcing-based experiment (Experiment 2) to explore unexpected eye-tracking findings.
- Employed a testing stimulus (influential column) to verify limitations of eye-tracking data.
Main Results:
- SimulSort facilitated decision-making by promoting efficient browsing and compensatory strategies.
- Unexpected eye-tracking patterns emerged with SimulSort, indicating a potential methodological issue.
- Experiment 2 confirmed that eye tracking cannot capture peripheral vision, explaining the observed anomalies.
Conclusions:
- SimulSort improves decision-making in tabular data exploration.
- The inability of eye tracking to capture peripheral vision is a significant limitation for visualization researchers.
- The proposed method using a testing stimulus can help identify eye-tracking limitations in future studies.

