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Marketing the dental hygiene program. A public relations approach
Journal of Dental Hygiene : JDH
|September 1, 1989
Summary
Marketing dental hygiene programs is crucial for addressing declining enrollment and future oral health needs. A strategic approach, including analysis, planning, and promotion, can enhance program quality and community oral health.
Area of Science:
- Dental Hygiene Education
- Marketing in Higher Education
Background:
- Dental hygiene program enrollment and graduate numbers have decreased since 1980.
- Effective marketing is vital for the survival and success of educational institutions.
Purpose of the Study:
- To review educational marketing theories.
- To outline a systematic marketing strategy for dental hygiene programs.
Main Methods:
- Examined marketing theories relevant to education.
- Applied the four P's of marketing (product/service, price, place, promotion).
- Emphasized the importance of analysis, planning, implementation, and evaluation/control.
Main Results:
- A structured marketing plan is essential for achieving program goals.
- Integrating a quality image of the program and profession is key.
- Effective marketing can boost student enrollment and graduation rates.
Conclusions:
- Implementing a comprehensive marketing plan is necessary to reverse enrollment declines.
- Improved dental hygiene program outcomes contribute to enhanced community oral health.
- Strategic marketing ensures the profession meets societal demands for oral healthcare.