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Suicide prevention through online gatekeeping using search advertising techniques: a feasibility study
11 Department of Psychology and Education, Faculty of Human Sciences, Wako University, Machida, Tokyo, Japan.
Online gatekeeping using internet advertisements to promote psychological consultation services is a feasible suicide prevention strategy. This approach reached individuals with suicidal ideation, with some users showing improved mood and seeking help after consultation.
Area of Science:
- Psychiatry
- Internet-based interventions
- Suicide prevention
Background:
- Nurturing gatekeepers is an effective suicide prevention strategy.
- Internet-based methods for suicide risk screening exist but haven't been used for online gatekeeping.
- Online gatekeeping offers a novel approach to suicide prevention.
Purpose of the Study:
- To examine the feasibility of online gatekeeping.
- To assess the effects of online gatekeeping interventions.
Main Methods:
- Advertisements promoted an e-mail psychological consultation service.
- Advertisements were placed on web pages found via suicide-related keywords.
- Email consultations were provided and analyzed from July to December 2013.
Main Results:
- 139 users (mean age 23.8, 80% female) were analyzed.
- 74.1% experienced suicidal ideation; 12.2% had prior suicide attempts.
- Post-consultation: 10.8% improved mood, 16.5% intended to seek help, 10.1% took help-seeking actions.
Conclusions:
- Online gatekeeping via web advertisements for psychological services appears feasible for suicide prevention.
- This method can reach individuals with suicidal ideation.
- The intervention shows potential for improving mood and facilitating help-seeking behaviors.
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