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Measuring Alcohol-Specific Communication with Friends: Conceptualizing and Operationalizing Communication as
Jennifer A Kam1, Andrea Figueroa-Caballero1, Erin D Basinger2
1a Department of Communication , University of California , Santa Barbara.
Health Communication
|November 4, 2015
Summary
Adolescent alcohol beliefs are shaped by peer communication. Negative messages like warnings reduce pro-alcohol views, while positive discussions about drinking increase them.
Area of Science:
- Social Psychology
- Adolescent Health
- Communication Studies
Background:
- Primary socialization theory posits that adolescents form alcohol beliefs through peer interactions.
- Existing research lacks specific details on peer communication content influencing adolescent alcohol beliefs.
Purpose of the Study:
- To develop a multidimensional measure for alcohol-specific communication between friends.
- To investigate the relationship between different types of peer communication and adolescent alcohol beliefs.
Main Methods:
- Survey data collected from 259 high school students.
- Development and application of a novel measure for alcohol-specific peer communication.
Main Results:
- Communication involving warnings, disapproval, and ridicule was negatively associated with pro-alcohol beliefs and intentions.
- Communication about rumors, intentions, experiences, and peer drinking prevalence was positively associated with pro-alcohol beliefs and intentions.
Conclusions:
- Peer communication significantly influences adolescent alcohol beliefs and intentions.
- Specific types of communication can either deter or encourage pro-alcohol attitudes in adolescents.
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