Requirement analysis to promote small-sized E-waste collection from consumers
Kuniko Mishima1, Hidekazu Nishimura2
1Graduate School of System Design and Management, Keio University, Kanagawa, Japan mishima-ssdb2172@jcom.zaq.ne.jp.
Summary
Recycling small electronics like mobile phones is crucial for critical metals. Consumer reluctance due to data concerns requires effective collection services beyond just financial incentives.
Area of Science:
- Environmental Science
- Materials Science
- Consumer Behavior Studies
Background:
- Small-sized waste electrical and electronic equipment (WEEE) presents a growing challenge due to valuable critical metals and rare earth elements.
- Consumer reluctance to recycle WEEE, particularly mobile phones, stems from concerns about personal data security.
- Efficient recycling systems require substantial collection volumes, necessitating effective consumer engagement strategies.
Purpose of the Study:
- To investigate consumer preferences for recycling services related to small-sized WEEE, focusing on used mobile phones.
- To identify effective strategies for promoting consumer participation in WEEE collection and recycling.
- To understand the drivers of consumer behavior in returning used electronic products for recycling.
Main Methods:
- Conducted consumer surveys to assess preferences for various recycled material collection services.
- Analyzed survey data to determine the impact of different incentives on recycling behavior.
- Focused case study on used mobile phones due to their high value metal content and market prevalence.
Main Results:
- Financial incentives or reward money alone are insufficient to drive consumer recycling behavior for WEEE.
- Consumers show a preference for collection services that address data security and provide information.
- Effective recycling promotion involves a combination of services, including data transfer, information provision, and potential discounts on new products.
Conclusions:
- Securing personal information and facilitating data transfer are critical for overcoming consumer reluctance in WEEE recycling.
- Providing clear information about resource value and environmental benefits can encourage recycling.
- Integrated collection services, including data management and product-replacement discounts, are essential for promoting effective WEEE recycling strategies.


