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Related Experiment Videos

Internal Marketing for the Established Audiology Practice.

D Hampton

    American Journal of Audiology
    |December 15, 2015
    PubMed
    Summary

    Marketing is crucial for audiology practices serving individuals with hearing impairments. Focusing on current patients offers the most cost-effective strategies for practice growth and enhanced patient care.

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    Area of Science:

    • Audiology
    • Healthcare Management
    • Marketing Strategy

    Background:

    • Growing number of audiologists in private and institutional settings.
    • Increasing importance of marketing in audiology practice management.

    Purpose of the Study:

    • Outline marketing activities for audiology practices.
    • Focus on strategies targeting the existing client base.

    Main Methods:

    • Review of marketing principles applied to audiology.
    • Identification of cost-effective marketing activities.
    • Emphasis on strategies that enhance long-term patient care.

    Main Results:

    • Existing patient groups represent a highly responsive market segment.
    • Marketing activities can be integrated with quality care initiatives.
    • Strategies are cost-effective for audiology practices.

    Conclusions:

    • Marketing is essential for audiology practice success.
    • Targeting current patients is a key strategy.
    • Marketing efforts can improve patient retention and practice viability.

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