Internal Marketing for the Established Audiology Practice

There has been a dramatic increase in the number of audiologists providing direct services to people with hearing impairments in both private practice and institutional settings. Marketing has become-or should become- an important part in the planning and management of any audiology practice.This paper outlines several marketing activities aimed at a practice's present client group. This population, or market segment, is the most cost-effective and responsive market segment available. Many of the marketing activities described also represent long-term quality care.