Forming Beliefs: Why Valence Matters.

Tali Sharot1, Neil Garrett1

  • 1Affective Brain Laboratory, Experimental Psychology, University College London, 26 Bedford Way, London WC1H 0AP, UK.

Summary

People learn differently from good versus bad news, especially for self-relevant beliefs. This information valence asymmetry creates a positive bias, impacting individuals and society.

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