Related Experiment Video
Updated: Mar 27, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
THE RELATIONSHIP BETWEEN PERSONAL DESIRABILITY AND ENDORSEMENT WITH A FORCED-CHOICE TECHNIQUE
Abstract:
Reliable differences were found between the personal desirability ratings given by individual Ss to the two statements comprising the EPPS items.
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