Factorial Design
Causes of Similarity-Dissimilarity Effect
Factors Influencing Attraction III: Similarity
Stereotype Content Model
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Walter L Leite1, Lou Ann Cooper2
1a Research and Evaluation Methodology Program , College of Education, University of Florida.
This study introduces a new method using factor mixture models to detect social desirable bias (SDB) in survey responses. It identifies individuals, items, and factors contributing to SDB, offering a more accurate approach than traditional correlation methods.
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