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Bidirectional semantic associations between social power and weight.

Xiaoling He1, Jun Chen1, Jianan Li1

  • 1School of Psychology, South China Normal University, Guangzhou, China.

International Journal of Psychology : Journal International De Psychologie
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Semantic associations between power and weight are bidirectional, influencing conceptual metaphors and evolutionary theories. This bidirectional relationship is shaped by both language and experiences.

Keywords:
Bidirectional associationConceptual metaphor viewsEvolutionary theoryPowerWeight

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Area of Science:

  • Cognitive Psychology
  • Linguistics
  • Social Psychology

Background:

  • Conceptual metaphor theory posits abstract concepts are understood via concrete experiences.
  • The relationship between power and weight is often explored, but its bidirectionality requires further investigation.
  • Understanding semantic associations can illuminate cognitive structuring and metaphorical understanding.

Purpose of the Study:

  • To investigate the bidirectional semantic associations between concepts of power and weight.
  • To test the hypothesis that the influence between power and weight is reciprocal.
  • To provide evidence for or against the strong version of metaphoric structuring.

Main Methods:

  • Employed a priming paradigm across two experiments to assess semantic associations.
  • Experiment 1: Used visual stimuli of leaning scales to prime power words.
  • Experiment 2: Used word pairs representing equilibrium to prime visual scale stimuli.

Main Results:

  • Demonstrated bidirectional semantic priming effects between power and weight concepts.
  • Identified significant interaction effects between power and weight in both experimental conditions.
  • Confirmed that the order of stimulus presentation influenced the observed associations.

Conclusions:

  • The findings support the bidirectional nature of semantic associations between power and weight.
  • Results align with conceptual metaphor views and evolutionary theories, supporting strong metaphoric structuring.
  • Both linguistic and experiential factors contribute to the development of the power-weight conceptual mapping.