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Updated: Mar 27, 2026

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
Published on: March 1, 2022
The Perceived Structure Of Social Attitudes And Personality : A Multidimensional Scaling Approach
Abstract:
This study examined the relationships between attitudes inferred from behavior and attitudes implied by item content. 60 subjects judged the similarity between all possible pairs of 18 attitude items and 6 person descriptions designed to reflect three hypothesized dimensions of authoritarian ideology. These interstimulus similarity judgments were subjected t o a multidimensional scaling analysis. Results supported the hypotheses that (a) subsets of attitude statements reflecting hypothesized facets of authoritarian ideology of Superstition, Authoritarian Rejection, and Power and Toughness would be per-ceived as representing independent dimensions; and (b) both people and attitude items can be represented cogently by points in a common multidimensional space.
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