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Contradictory Or Complementary? Reassessment Of Two Competing Theories Of The Structure Of Attitudes
Abstract:
The theories of Kerlinger and Eysenck on the nature of the dimensions underlying social attitudes are discussed. Integrating principles from both theories, an alternative approach to the issue is suggested and tested on the domain of attitudes towards education in relation to personality. The results of a multivariate analysis support Kerlinger's concept of the duality (vs. bipolarity) of the attitudinal domain, as well as Eysenck's theory about the reflection of personality on attitudes.
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