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Latent Variable Models of Need for Uniqueness.

K Tepper, R H Hoyle

Multivariate Behavioral Research

|January 21, 2016

Summary

Understanding the need for uniqueness is key to explaining nonconformity and self-expression. This study refines the Need for Uniqueness Scale, revealing its complex structure for better psychological and consumer behavior research.

Area of Science:

Psychology
Consumer Behavior

Background:

The theory of uniqueness explains nonconformity and self-expression.
Research is hindered by psychometric uncertainty of the Need for Uniqueness Scale.

Purpose of the Study:

Evaluate latent variable models of the Need for Uniqueness Scale.
Facilitate research on uniqueness motivation.

Main Methods:

Confirmatory factor analysis of the Need for Uniqueness Scale.
Exploratory factor analysis to determine latent structure.
Assessed associations with individual differences.

Main Results:

An oblique three-factor model best fit a priori models.
A four-factor model with complex loadings may best explain the scale's latent structure.

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Distinguishing between facets of the uniqueness motive is necessary.

Conclusions:

The Need for Uniqueness Scale has a complex latent structure.
Future behavioral research should differentiate facets of the uniqueness motive.