Related Experiment Video
Updated: Mar 26, 2026
05:33
Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning
Published on: January 29, 2020
6.5K
Emoticon-Based Ambivalent Expression: A Hidden Indicator for Unusual Behaviors in Weibo
Yue Hu1, Jichang Zhao1, Junjie Wu1
1School of Economics and Management, Beihang University, Beijing, China.
Plos One
|January 23, 2016
Summary
Researchers discovered "ambivalent users" on Weibo who express mixed emotions in posts. This unique communication style signals unusual social behaviors and potential marketing opportunities.
Area of Science:
- Computational Social Science
- Digital Sociology
- Sentiment Analysis
Background:
- Online social media provides a platform for quantitative social theory testing and human behavior analysis.
- Emoticon usage on social media platforms like Weibo offers insights into user expression and behavior.
Purpose of the Study:
- To identify and characterize
- ambivalent users
- on Weibo based on their emotional expression patterns.
- To investigate the correlation between ambivalent expression and specific social behaviors.
- To explore the potential of ambivalent user identification for online marketing strategies.
Main Methods:
- Analysis of emoticon usage and tweet content on Weibo.
- Identification of users frequently posting ambivalent (positive and negative) emotional content.
- Statistical analysis of user posting times, social interactions, and topic interests.
Main Results:
- A distinct group of "ambivalent users" was identified, predominantly female, who post tweets with mixed emotions.
- Ambivalent users exhibit unique behaviors, including late-night/weekend posting, frequent mentions of close friends, and engagement with entertainment/sports.
- A notable "negative to positive" sentiment shift was observed in ambivalent tweets, suggesting mood self-regulation.
- Ambivalent users are linked to compulsive buying behavior, indicating their susceptibility to targeted online marketing.
Conclusions:
- Ambivalent expression on social media can serve as an indicator of distinct social behaviors and psychological states.
- The findings extend traditional emotion management theories to the online environment, highlighting self-regulation mechanisms.
- Ambivalent users represent a valuable demographic for targeted online marketing campaigns.
Related Concept Videos
01:26Emotional Expression
1.2K
Emotional expression encompasses how individuals convey their emotions through verbal communication and non-verbal cues. These non-verbal actions include facial expressions, body language, and physical gestures, such as frowning or smiling. Among these, facial expressions play a crucial role in emotional expression and are understood universally, indicating a biological basis for how humans communicate emotions.
Universal Facial Expressions
Psychologist Paul Ekman identified seven basic...
Universal Facial Expressions
Psychologist Paul Ekman identified seven basic...
1.2K
01:13Nonconscious Mimicry
5.2K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
5.2K
01:30Causes of Social Behavior I: Actions and Characteristics of Individuals
423
The actions and characteristics of others heavily influence the causes of social behaviors. Emotional expressions serve as powerful social signals, shaping behaviors and interactions in significant ways. Whether through direct observation or subconscious processing, individuals constantly adjust their responses based on the emotions and attributes of those around them.Emotional Cues and Social ResponsesFacial expressions, tone of voice, and body language provide crucial emotional cues that...
423
01:24Facial Feedback Hypothesis
845
Charles Darwin proposed that facial expressions are an evolutionary adaptation for communication. He argued that these expressions are not influenced by culture but are universal across species. For example, a snarling expression with exposed teeth signals a threat in many animals, including humans. Darwin also suggested that displaying an emotion can intensify the feeling. Smiling, for example, could enhance one's sense of happiness. This idea laid the foundation for understanding the role...
845
01:28Channels of Non-Verbal Communication
701
Non-verbal communication plays a critical role in human interaction, influencing how individuals perceive emotions and psychological states. It operates through four primary channels: facial expressions, eye contact, body language, and touch. These non-verbal cues help convey meaning beyond spoken language and are often culturally influenced.Facial Expressions and Emotional RecognitionFacial expressions are among the most powerful and universal forms of non-verbal communication. Research has...
701
01:30Therapeutic Communication
10.7K
Communication is a lifelong learning process. Through therapeutic communication, nurses can collect relevant assessment data, provide education and counseling, and interact during nursing interventions. Sending and receiving messages occur through verbal and nonverbal communication techniques and can happen separately or simultaneously.
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
10.7K