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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Diana Hughes1, Ed Waddingham2, Shahrul Mt-Isa2
1Worldwide Safety Strategy, Pfizer, New York, NY, USA.
This study demonstrates that structured benefit-risk assessment is feasible for real-world medicines. Practical guidance is provided to improve decision-making and harmonize approaches.
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